THE NBHD PRPLE

The Neighbourhood – Afraid (Chopped and Screwed by OG Ron C)

THE NBHD PRPLE

The Neighbourhood’s performance in Houston is one of the most surreal moments I’ve experienced. I remember being in between the classic conversation that lead singer, Jesse Rutherford and legendary Chopped and Screwed DJ, OG Ron C had on the warm June night. Speaking on their collaboration of what’s to come, and staying in tuned for something special for being released, the day has finally came.

The collaboration is special because the whole format of The NBHD’s has changed when it comes to this record. With everything that take upon being black and white, it’s great to see the different genres reach from two different degrees and work on something magical.

Read what Jesse had to say about it

“We always stick to the vision. None of our minds stray too far from black and white at any time. We’ve found a lot of comfort in it. It’s a way we’ve been able to find ourselves. Some people view it as a gimmick. A lot of people think it’s stupid, silly, or pretentious, but for us it’s a lot more than that. We started this unit together and through our contrast we’ve made a name for ourselves and we remain positive and loyal to one another. This is 100% who we are.

OG RON C x Jesse

Taken by Gregory Harris of Modern Life Mag

So when it came time to start reaching out to artists to do remixes it was kind of a weird idea to expand outside of our direct family. Then the idea came up about having OG Ron C take a shot at giving our record his Houston touch. We thought it’d be cool to have someone who, like us, made a name for themselves and their movement in their own way. No one told them they had to slow things down or make purple the color of their culture. They did it themselves. So now black and white is getting some purple mixed in. tThis doesn’t mean we are adding color to our vision. This is out of respect for Ron C and Houston for coming together with us on this collaboration. A lot of people won’t understand this, but for those who do… cheers.”

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